Turn Property Tours Into Decision Engines
The analytics platform that helps buyers and renters decide faster while giving builders and apartment teams real-time data on what drives conversions. Audio-guided tours, buyer preference tracking, and spatial commerce, all in one experience.
Explore every room, your way
Interactive floor plans, virtual staging, and 3D walkthroughs — all in one place.
Features
Everything you need to turn property tours into actionable intelligence.
Real-Time Buyer & Renter Intelligence
Know What Drives Conversions
Track distinct engagement signals across the entire prospect journey. See which rooms and amenities drive interest, which features matter most, and which prospects are ready to sign. Love It / Like It / Not It rankings turn passive tours into actionable data that optimizes your product and prioritizes your leads.
Engagement Analytics
Interactive Photo Tours With Context
Visual Tours That Capture Intelligence
Room-by-room photo tours show empty spaces alongside furnished examples so prospects see the potential. Audio-guided neighborhood tours highlight what's nearby. Virtual staging options let renters and buyers visualize different styles. Navigate properties from anywhere while we track every interaction: time spent per room, features clicked, preferences saved.
Budget-Based Room Design
Complete Room Designs Within Any Budget
Buyers and renters set their budget, and Pikit generates complete room designs with furniture that fits both their space AND their wallet. See exactly how much the entire room costs before purchasing. Every item validated for dimensional fit. Multi-retailer shopping means best prices across Wayfair, West Elm, CB2, and more.
How It Works
Create Your Experience
Build Once, Deploy Everywhere
Upload property photos, including empty rooms and furnished examples. Add audio-guided neighborhood narration, custom property highlights, and virtual staging options. Works with 2D photos, 3D tours, or both. One tour experience works for buyers, renters, agents, and leasing teams.
Deploy Across Every Channel
One QR Code Per Property Portfolio
Generate one QR code for your entire neighborhood or apartment building. Place it on entrance signs, yard signs, and marketing materials. Prospects scan once and browse all available homes or units. Also works as embeds on your website and direct links via email and text. Zero downloads required.
Capture Prospect Intent
Turn Browsers Into Qualified Leads
Buyers and renters rank features with Love It / Like It / Not It as they tour. They compare empty rooms to furnished examples, explore virtual staging options, and generate complete room designs within their budget. Their action creates engagement data that tells you who's serious and what they care about.
Optimize & Close Faster
Data-Driven Decisions, Faster Sales & Leases
See real-time analytics on what drives interest across your portfolio. Builders optimize floor plans and features. Apartment teams adjust amenities and unit mix. Prioritize hot leads based on engagement scores. Adjust marketing based on actual prospect behavior. Sell homes and lease apartments faster.
Built For Real Estate's Biggest Players
For Homebuilders
Sell Homes Faster With Buyer Intelligence
- Track which floor plans and features drive the most engagement
- Show empty rooms alongside furnished examples so buyers see potential
- Capture buyer preferences to optimize future inventory
- Prioritize qualified leads based on Love It / Like It rankings
- Monetize move-in with budget-based room design and furniture commerce
For Apartment Communities
Lease Units Faster With Renter Analytics
- See which unit types and amenities drive tour-to-lease conversions
- Virtual tours work for occupied units without disrupting residents
- Track prospect engagement across your entire portfolio
- Help renters design and furnish their space within budget before move-in
- Reduce vacancy time with data that shows what renters actually want
For Everyone
Spatial Commerce That Monetizes Move-In
- Budget-based room design generates instant purchase intent
- Room dimensions let buyers and renters shop with confidence
- Integrated furniture shopping with guaranteed fit validation
- Multi-retailer marketplace (Wayfair, West Elm, CB2, etc.)
- Capture revenue from every move-in across your portfolio
Meet the Team
Marshall Pickett
CEO & Founder
Most PropTech is built by people who studied the real estate market from the outside. Marshall Pickett lived inside it for over a decade.
Marshall started his career at DR Horton, one of the largest homebuilders in America, earning Silver Medalist Rookie of the Year at the NAHB National Conference, then Sales Agent of the Year at DR Horton. After five years in new construction, he transitioned to general brokerage, climbing the ranks to become a top 1% luxury broker at Christie's International Real Estate, where he's now part owner of Ivester Jackson Christie's. A decade of experience across every price point, from first-time buyers to multi-million dollar waterfront estates.
Gunnar Staples
Co-Founder
Gunnar Staples didn't come from real estate. He came from the side of tech that figured out how to turn browsing behavior into revenue over a decade ago. E-commerce, retail media, advertising automation, AI, and the analytics that connect all of it.
Gunnar cut his teeth managing over $100 million in ad spend across Amazon and Walmart for major CPG brands. His published research on coordinating Sponsored Ads and DSP was picked up by Amazon and turned into a built-in feature in Amazon Marketing Cloud. Today he runs Texin.ai and Texin Commerce, where he helps consumer brands win in AI search, retail media, and conversion optimization. He built AI Radar, a tool that tracks how brands show up in ChatGPT and AI search results. He's the person brands call when they need to figure out where their customers are going next.